Car Rental Successes - Dollar Rent a Car By [http://ezinearticles.com/?expert=Kurt_A._Schefken]Kurt A. Schefken Dollar Rent A Car is a company that is well known in the car rental industry. There are more than 650 locations worldwide with more than 350 of those in the US and Canada. They have survived the ups and downs of the industry and are today a leader in the car rental market. They have been first in many aspects of technology, especially with the internet. Here is a brief history of this successful company and how they are able to prosper. In 1965 Dollar Rent A Car set up its corporate offices in Los Angeles, California. While that may seem like a long time ago, car rental companies existed long before that; Avis got its start 20 years earlier. Since Dollar was going up against the established rental agencies, it had to promote itself as something different. Its marketing was not just aimed at the business traveler but also budget minded vacationers. It also touted its high leve...
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